Listowel Banner editorial
Take a look at the date on the newspaper you are holding in your hand.
Yes, Christmas is less than a month away.
Flipping through the pages of this week’s paper, there can be no doubt that it’s true. Take a look at the advertisements. Local stores have their Christmas sales in full swing and promotions urging people to “shop local” are underway.
Christmas cantatas, Christmas plays, Santa Claus parades, outings with a Christmas theme… they’re all either happening or about to happen. Check out the ads and the coming events on the classified pages. And, if there is still any doubt in your mind that Christmas is nigh, check out the photographs and stories. The Listowel Banner has been busy attending the craft sales, bazaars and open houses that will be happening between now and Dec. 25.
The importance of shopping local – of supporting the stores, businesses and craftspeople in our community – cannot be stressed enough. Sales are the life-blood of their existence. Because we support our own, we continue to have the unique stores, goods and services that make this such a wonderful community in which to live.
The money you spend in your community goes far beyond the retail cash register. Because we support our own stores, businesses and craftspeople support our community. They pay their taxes, heat and hydro bills. They employ local people and they donate to good causes, sponsor teams and events, give door prizes and silent auction items and help support community initiatives.
Shopping locally helps sustain and create jobs and better wages. As businesses grow, they hire more staff. Entrepreneurs will start amore businesses, hiring more people and giving locals more shopping opportunities. Other local businesses such as hair salons and dentist offices – though they aren’t considered retail – are likely to be negatively affected if fewer people are doing business in their home community.
Shopping locally also strengthens community spirit. By doing business face-to-face with fellow citizens, friendships are formed along with a sense of partnership and community. Merchants know the public is going to do what they can to support them and, conversely, shoppers know their local merchants will do what they can to provide the goods and services they require with a familiar face and top-notch customer service.
Let the countdown to Christmas continue – right here at home.
- Special to The Listowel Banner