Vista seeks switch to FM dial for CJCS
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Jan 30, 2015  |  Vote 0    0

Vista seeks switch to FM dial for CJCS

Stratford Gazette

Jeff Heuchert

Stratford’s 87-year-old AM radio station could be taking its signal to the FM dial.

Vista Radio Ltd. announced last week that it has filed an application with the Canadian Radio-television and Telecommunications  Commission to replace CJCS 1240 with The New FM, which would operate at the frequency 107.1.

The move to a FM signal would provide superior quality and better reception, the company said in a press release announcing the proposed change last week. The conversion would also allow the station to reach a larger audience in Stratford and Perth County while continuing to focus on news, sports and weather.

Vista’s application, which is available to the public on the CRTC website, says the new station would be a rock music format, shifting away from the existing oldies format on 1240. The company is also asking the CRTC for permission to simulcast the programming of the new FM station on CJCS for three months before revoking the CJCS licence.

This isn’t the first time an application has been filed to convert the station to a FM signal.  In 1990, then owner Telemedia Inc., of Montreal, unsuccessfully applied in an effort to ensure adequate signal quality across its entire coverage area and to improve its position in the face of growing competition in the on-air market, particularly on the FM dial.

Since starting in 1928, CJCS has changed hands several times, most recently in 2012 when Vista, which operates stations predominantly in western Canada, acquired Haliburton Broadcasting Group and 24 stations along with it, including CJCS sister station CHGK-FM, which it has rebranded as 107.7 2day FM.

The Haliburton group’s ownership lasted just over one year, but before that CJCS 1240 was owned by Raedio Inc. for about 13 years.

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