The United Way Perth-Huron’s annual fundraising campaign is off to a slow start.
In a press release issued Tuesday, the organization revealed that 20 per cent, or $240,000, of the $1.17 million goal has been raised to date. That puts the United Way about $100,000 behind where it was at this point the year before.
According to Stratford Police Chief John Bates, one of this year's campaign co-chairs along with Wayne Smith of Goderich, the shortfall can be partly attributed to lower than expected revenue from the Snow Birds show in September (which had to be rescheduled due to bad weather). Smith also notes that a few workplace campaigns have come in lower than in previous years.
“We need the community to know that without some additional and unforeseen help, it will be very difficult to reach our campaign goal," Bates adds, noting, "requests for assistance from the United Way continues to increase in both counties and we simply won't be able to meet the need unless we achieve our goal."
The United Way Perth-Huron supports nearly 50 agencies, projects and programs across both counties.
Smith suggests everyone can make a difference to help the United Way get back on target. To achieve this, he's asking people who have never donated before to become an "Everyday Hero" and give $1 per day.
United Way executive director, Ryan Erb, is confident that things can change.
“We live in an incredibly generous community. The campaign has faced challenges in the past and the community has always come through. Together we can get there."
You can donate to this year’s campaign by calling 519-271-7730 or 1-877-818-8867, or by visiting www.perthhuron.unitedway.ca.