City wants new logo for community groups
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Aug 21, 2014  |  Vote 0    0

City wants new logo for community groups

Stratford Gazette

Jeff Heuchert

The City of Stratford might soon be putting out the call for design submissions for a new logo that can be used by community groups, sports teams and businesses.

The city is often approached by organizations wishing to use its trademark-protected stylized logo, shown at right, in badges, uniforms and letterheads. But it's purposely used strictly to identify municipal government services.

"Residents can immediately recognize that a specific service is being provided by the municipality when the city has a single, easily identified corporate brand," reads a staff report to the city's finance and labour relations subcommittee. "The corporate image communicates the city's brand to residents, potential investors, existing businesses, visitors, potential partners and other governments."

The subcommittee last week gave its support to form an advisory committee that will oversee the design contest and make a final recommendation to council. The city has earmarked $5,000 to support the development of a new logo.

The new logo, according to the staff report, will not contain any of the elements in the municipality's coat of arms or in its  corporate image. Once developed, organizations would not need written permission to use the community logo.

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